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Women in Business 2019: Orangetheory Fitness

A special advertising section celebrating Macon women in business.
In partnership with Cox Communications
Photography by Jessica Whitley

Orangetheory Fitness 

General Manager Sara Shuford 

Fitness Manager Jamie Eischen 

Owner Emily Crouch 

4357 Forsyth Road, Suite 250, Macon 



THE MISSION OF ORANGETHEORY: Our Heart Beat is to deliver proven fitness results for a healthier world. We also seek to build a fun community that gives our members the best tools to succeed in their fitness journey. – Jamie 

HOW DO YOU DEFINE SUCCESS? Finding something you love doing that also adds value to the world. Working for Orangetheory is so rewarding because we help give people more life every day. Being part of an innovative brand means there is endless opportunity to grow. The more we learn, the more we can give. – Sara 

THE MOST GRATIFYING PART OF MY JOB: Being able to see first-hand how Orangetheory Fitness is changing lives. I speak to both men and women every day who have been positively impacted by this workout. – Emily 

YOU MIGHT BE SURPRISED THAT: Ellen Latham, our founder, was out of work and a single mom when she took the Pilates studio she ran from the spare room in her Florida home and made it the multi-million-dollar company that is Orangetheory Fitness.  – Emily 

I ADMIRE WOMEN WHO: Are carefree, free spirited and not afraid to take risks. 
– Jamie 

ADVICE FOR WOMEN WHO WANT TO START THEIR OWN BUSINESS: Product, process, people. Know how to network and who to network with. Whatever the business may be, know your product inside and out. Passion and drive will define your success. If people believe you, they will believe in your product. Only hire people that share your vision. – Jamie 

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